The 4th edition of Startup Generation Award returns to identify the best startup in the Automotive Dealer Day 2025 exhibition area. The aim of the initiative is to encourage innovation and creative thinking by promoting healthy competition and entrepreneurial spirit, always remaining in a context rich in networking opportunities and visibility.

BENEFITS FOR STARTUPS

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    Increase the visibility of participation in the event through the opportunity to present one’s project in a dedicated “Startup Generation Award: Pitch Competition” session in one of the event halls.
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    Take the stage in the main hall for the winner’s award ceremony.
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    In addition to the material prize, the winning startup will have the opportunity to have free exhibition space in the Business Area of Automotive Dealer Day 2026.

BENEFITS FOR STARTUPS

EVALUATION METHOD

The mechanism for selecting the winning startup consists of two stages:

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    The first phase involves the jury of experts, who will be asked to review and evaluate the materials shared by all startups.
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    The second phase that allows participants attending Automotive Dealer Day 2025, to express their preference through a vote in the Official App.

Expert Jury

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Roberto Pietrantonio

Managing Director,
Mazda Motor Italia

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Stefano Martinalli

Executive Advisor, General Director and CFO,
Gruppo Autotorino

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Massimo De Donato

Author and host,
Radio 24 – IlSole24ore

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Alberto Bet

Innovation Director,
Quintegia

Remember to vote!
Starting in April, you will be able to download the ADD25 App

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SGA25_downloadIOS

THE WINNERS OF
PAST EDITIONS

To know how to join the Automotive Dealer Day 2025 Startup Area and participate in the contest go to the dedicated page.